GOP advises senators to practice being genuine like Donald Trump



A memo written by a senior GOP staffer advises senators to try to sound as honest and sincere as Donald Trump.

In a seven-page confidential memo that imagines Trump as the party’s presidential nominee, the head of the National Republican Senatorial Committee urges candidates to adopt many of Trump’s tactics, issues and approaches — right down to adjusting the way they dress and how they use Twitter.

In the memo on “the Trump phenomenon,” NRSC Executive Director Ward Baker said ... “Trump has risen because voters see him as authentic, independent, direct, firm, — and believe he can’t be bought,” Baker writes. “These are the same character traits our candidates should be advancing in 2016.

I agree. I think if Republicans practiced being authentic they would be a lot more believable.

He suggests that Senate incumbents and challengers should cast themselves as reformers.

Right again. Senators up for reelection should stress how they plan to rip up Obamacare and cut wasteful government spending. Those are always winning issues to campaign on.

Envisioning potential advertisements, Baker writes, “Feature candidates working on an old engine and note how sometimes you have to do a complete overhaul to get things working. Consider featuring a candidate in a field ripping up a rotten tree stump so the field can be cleared and planting can be done.”

Yes. Show Mitch McConnell tinkering with an old car wreck. That's the perfect image for him. Show Lindsey Graham digging deep under a tree stump covered with mud and worms. He can pretend to be "Reek" from Game of Thrones.

Baker encourages campaigns to “up the vibe and change the look.”

“Voters are on to you when you do the standard walk and talk through a business, school, or factory,” he writes. Baker also takes cues from Trump’s prolific use of social media to drive his message. “Promote tweets that push reforms or condemn Washington’s dysfunction,” he writes.

Another good point. People like Senator McConnell should be tweeting like mad about how dysfunctional Washington D.C. is and how if they get into power they will change things. The only thing they should avoid doing is mentioning that they are already in power.

In general, all of this is very good advice. Republicans talk and sound very stiff. They need to practice speaking in a relaxed style, like Donald Trump. I think if they talked more like regular people that they would be more likely to be believed when they promise, again and again, to secure the border or cut spending. I'm thinking this advice could be of particular rhetorical help for Marco Rubio, who, like a prison inmate, thinks he only sounds smart when he uses big words like "geopolitical catastrophe" or "adherence to doctrine".

Exit question: does any one miss the irony in an apparatchnik's memo advising party members to work harder at appearing to be sincere rather than actually being sincere?

(Abridged version originally published in AT)



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