We were the first to predict Mark Levin's TV show!



Months ago I predicted that Mark Levin was going to start a TV show. Mark had hinted at a special announcement but would give no further details.

1) I predicted, correctly, that it would be a TV show

2) I predicted, correctly, that it would be on the web.

3) I predicted, correctly, that it would be long form interviews.

You can read my previous post on the subject here.

It sounds like Mark is going to a do a version of CSPAN's "booknotes", long, ponderous interviews with scholars. Mark asks if it would be exciting to listen to a long interview with an economist or Thomas Sowell or Mike Lee about the Constitution. Actually, it probably wouldn't, for most people.

The only catch is that he is charging money for it. Nearly $60 a year. People are not used to paying for political talk, although Rush Limbaugh does charge for podcast archives, but even he gives the basic product out for free.

So how much money can Mark make off of LevinTV.com? Let's say Mark can get 2% of his 7 million subscribers to sign up. I think that may be an optimistic figure, given the unglamorous and serious nature of long form interviews. If Mark did get 2% to sign up, that's 140,000 people, each paying $59. That's $8,260,000 a year in revenue. That's not bad, given that he has very little costs in setting this up.

It should be noted however that Levin, whose has often stated that his main priority is expanding his audience, by charging for this service will severely limit access to it. 1% of his audience signing up is likely; 3% is possible; 5% is remotely possible; 10% is practically impossible. Effectively, he will be locking out large parts of his listening audience by charging.

By the way, you may be asking, how did I so accurately predict he was starting a TV show? Well, all you have to do is to listen to Mark. Not once but many times he randomly asked "Mr. Producer" out of the blue, "Wouldn't it be nice if I had my own TV show? Would people like to watch me on TV? What do you think, Mr. Producer?" So when Mark boasts about this closely held secret, it is actually a secret he has revealed many times before.



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