Your leftist word of the day: "artisanal"



I was reading an article about new restaurants appearing in a slummy section of Berkeley, California (well, most of Berkeley can be classified as slums, I know).

And then I read this:

A new Whole Foods has opened and shoppers are pouring into this once-sleepy area. Not only is Whole Foods packing people in, but several businesses that might appeal to Whole Foods shoppers — an artisan coffee place, artisan donut shop, artisan burger joint and more – have popped up nearby. (SFGate)

Artisanal hamburgers? Artisanal doughnuts? Artisanal coffee? Do they also have an artisanal car wash, and an artisanal shoe shine place?

"Artisanal" is supposed to mean something that is specially hand-crafted by an unusually skilled worker. In food it can apply to very high end restaurants with expert chefs. But now it's been grabbed and used, or overused, as a buzz word, and means something else.

In the liberal cities when a business opens that advertises itself as "artisanal", it now means "The same product, but twice the price." After all, you can expect to pay more for something that's artisanal, can't you?

So when smelly Berkeley leftists (they don't bathe very much) wander down to the industrial neighborhood by the highway where the new "artisanal" shops are located, they can enjoy paying $5 for a doughnut and $15 for a hamburger because they are paying for very very high quality items. And liberals will love it, because they know they're getting something special. To them, "artisanal" is as real as "global warming".



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