Uber COO offends "diversity", submits himself for thought reform



Uber COO Barney Harford had the audacity to criticize an Uber ad featuring a mix-raced couple. He remarked that perhaps not a lot of Uber customers are mixed race couples and therefore the ad does not focus on Uber's target audience.

On a conference call this spring with colleagues, Mr. Harford, the company’s chief operating officer, critiqued a new ad that showed a mixed-race couple, said five people familiar with the conversation. He debated aloud how common the pairing was among the audiences that would see it.

Though Mr. Harford later told colleagues that he regretted his phrasing, his comments struck many on the call as insensitive about race.

All Harford was saying is that maybe the ad should reflect the typical Uber customer, not a fantasized mixed-race couple. If an alien landed in America and evaluated our country based purely on our advertisement, he'd conclude that America is majority black. That's because so many ad agencies use black actors and models to virtue signal. It's not that companies are convinced that most of their customer base is the 13% of Americans who are black, but rather that companies are trying to show us how virtuous they are by putting blacks forward as their fictional target audience. This was Harford's crime, suggesting that Uber target its actual audience rather than its fantasy virtuous one.

Harford got ratted out by some of his more morally superior colleagues, and boy did he get into trouble! Harford immediately had to write a self-criticism and turn himself into the thought police for reeducation. Here's an excerpt from his self-criticism:

In the course of conversations with some of you, I have been embarrassed to learn that at times I made comments that made people feel uncomfortable, isolated, or unwelcome.

Saying that an ad should feature Uber's real target audience (presumably white people) makes people feel uncomfortable.

You have my commitment that I will do everything necessary to create a truly inclusive environment.

"Inclusive" is code word number one for get rid of whitey!

I am committed to working with a coach who will challenge me to confront my blind spots.

What is a "coach" in this context? When I was a kid a "coach" was someone who helped improve your baseball swing. In this case I am guessing that a "coach" is a political commissar who will reeducate Harford and eradicate all his impure thoughts concerning race. What is this really? A "morality coach"? A "thought rectification coach"?

And, most importantly, I will seek out opportunities to build the best, highest performing, and most diverse business leadership team."

"Diverse" is buzzword number two. It means the same thing as buzzword #1: get rid of whitey!

I want to close by saying how grateful I am you spoke up.

I'll bet Harford is really, really grateful. And to think, he hasn't even been reprogrammed yet! Harford closes by saying he's glad that colleagues reported him for his thoughtcrime. He inivtes them to report him again to the company's anonymous hotline if he continues to stray.

I'm glad I don't have to work in a major company and tow the official line on "inclusion" and "transgenderism" and late-term abortions and whatever else is the fad of the moment.

Harford's self-criticism reminds me of the same things which occurred in China's Great Proletarian Cultural Revolution. There too, political enemies had to make self-confessions to purify themselves. But no matter how effusive their self-criticisms, they were never accepted back into society. My hunch is that after a "decent interval" that Harford will be shown the door because no matter how much reeducation he undergoes, liberals will never accept that he is free of impure thoughts.

[originally in AT]



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